Course curriculum

8 live modules · 20 hours · CPD-accredited

    1. Session 1 – Recording & Resources

    2. Welcome & Course Introduction

    3. Course Overview: 8 Modules Roadmap

    4. Digital Marketing Fundamentals: SEO, SEM & Social Media

    5. AEO, Personal Branding & Lead Generation

    6. The Sales Funnel & Customer Journey

    7. AI in Everyday Life & Types of AI

    8. Prompt Engineering & Marketing Workflows

    9. Using ChatGPT: Custom GPTs & Projects

    10. The Digital Audit Framework

    11. Live Demo, Q&A & Module 1 Wrap-Up

    12. Module 1 — Homework Assignment

    13. Module 1 — Presentation Slides

    14. Module 1 Feedback & Reflection

    15. Module 1 Quiz: AI Fundamentals & Digital Marketing

    16. Module 1 eBook – Foundations, Strategy, Audit & AI Marketing Guide

    1. AI Logo Creation: From Concept to Final Design

    2. Brand Guidelines: Strategy, Structure & Design with AI

    3. Gamma.ai for Business Documents: Proposals, Contracts & Responsible AI Use

    4. Your AI-Powered Business: Export, Monetise & Next Steps

    5. Module 2 Resources: Recordings, Slides & Ebook

    6. Module 2 Assignment: Build a Brand Identity with AI

    7. Module 2 Slide Deck: Brand & Digital Asset Creation

    8. Module 2 Feedback Survey

    9. Module 2 Knowledge Check

    10. Module 2 eBook – Brand, Website, GMB & Digital Presence Guide

    1. Welcome & Session Overview

    2. Module 2B Resource eBook – Website, GMB, Social Setup & Landing Pages

    3. Website Ingredients & Sitemap

    4. Call to Action, Design & Social Proof

    5. Using ChatGPT Agentic Mode for Website Planning

    6. Domain & Hosting Explained

    7. Building the Website with 10Web

    8. Publishing the Website

    9. Google My Business Profile

    10. HeyGen AI Avatars & Video Creation

    11. Accessing the LMS & Closing

    12. Module 2 - Presentation

    13. Module 2B — Homework Assignment: Build Your Digital Presence Blueprint

    14. Module 2B — Feedback & Reflection

    15. Module 2B Quiz — Website, GMB & AI Website Building

    16. Module 2B — Key Takeaways & Next Steps

    1. Session 4 — Welcome, Recap & Module Overview

    2. Choosing the Right Social Media Platforms

    3. Setting Up Business Pages, Accounts & Profiles

    4. AI Logo Optimization & Social Media Banner Creation

    5. Bio, Username, Highlights & Profile Optimization

    6. Landing Pages, Copywriting Frameworks & Offer Creation

    7. Social Media Content Strategy, Algorithms & Posting Framework

About this course

  • $550.00
  • 49 lessons
  • 8.5 hours of video content
  • 20 Live Hours
  • 8 Modules
  • CPD Accredited

What You'll Learn

8 modules designed to make you a confident, AI-powered marketer

  • Use AI tools to plan, create, and optimise marketing campaigns

  • Run smarter paid ads on Meta and Google using AI targeting and automation

  • Generate high-quality content at scale using AI writing and design tools

  • Analyse campaign performance and make data-driven decisions with AI

  • Build custom GPTs and AI workflows tailored to your business

  • Apply ethical AI practices and stay ahead of future marketing trends

  • Master SEO strategy with AI-powered keyword research and content planning

  • Automate repetitive marketing tasks and save hours every week

Why This Course

Everything you need to know before you enroll

  • 20 Live Hours

    8 instructor-led live sessions delivered via Zoom — not pre-recorded videos

  • CPD Accredited

    Officially accredited by DAIDU Academy, CPD Provider No. 50952

  • Small Cohort

    Limited seats per batch to ensure personal attention and better learning outcomes

  • UAE & Global Focus

    Built specifically for marketers in the UAE and GCC, with global frameworks that apply worldwide

Frequently Asked Questions

Everything you need to know before enrolling

  • Is this course live or pre-recorded?

    This is a fully live program delivered via Zoom. All sessions are instructor-led with real-time interaction. Recordings are made available after each session.

  • Do I need prior marketing experience to join?

    No. The course is designed for both beginners and working marketers. Whether you're just starting out or looking to upgrade your skills with AI, this course is built for you.

  • What is CPD accreditation and why does it matter?

    CPD stands for Continuing Professional Development. Our accreditation (Provider No. 50952) means the course meets internationally recognised standards for professional training — valuable for your CV and career.

  • How do I get my certificate?

    Upon completing the course, WhatsApp us at 050 258 6294 to confirm your completion. Your digital completion certificate will be issued within 2–3 business days.

  • How can I enroll or get more information?

    Click the Enroll Now button above or WhatsApp us directly at 050 258 6294. We're happy to answer any questions before you commit.

Ready to future-proof your marketing career?

Join the next cohort of DAIDU Academy's AI-Powered Digital Marketing course — CPD accredited, live, and built for real results.

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