AI-Powered Digital Marketing Course

AI-Powered Digital Marketing Course – Recorded Edition

AI-Powered Digital Marketing – is a practical, beginner-friendly course designed for entrepreneurs, business owners, marketing professionals, freelancers, students, and job seekers who want to learn how to use AI tools for real-world digital

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Course curriculum

8 live modules · 20 hours · CPD-accredited

1. Module 1 : Presentation
2. S1 - 01. Course Introduction and Digital Marketing Foundations
3. S1 - 02. SEO_ Google Ads_ and Social Media Strategy
4. S1 - 03. AEO_ Personal Branding_ and AI Tools Overview
5. S1 - 04. Customer Journey_ Prompting Techniques_ and Course Workflow
6. S1 - Summary
7. Module 1 : Quick Recap
8. Module 1 : EBook
9. Module 1 : Knowledge check
10. Module 1 : Assignment
11. Module 1 : feedback and reflection
1. Module 2 : Presentation
2. S2 -01 . Five-step Digital Marketing Roadmap and ChatGPT Features
3. S2 -02 . Custom GPT - Building AI Poster Assistants for Clients
4. S2 -03 . Digital Marketing Audit and Research Framework
5. S2 -04 . Building Digital Presence , USP and Competitive Analysis
6. S2 -05 . Consumer behaviour , claude ai and automation overview
7. S2 -06 . Summary - Creating Professional Brand Assets Using AI: Logo, Brand Guidelines & Company Profile
8. Module 2 : Quick Recap
9. Module 2 : EBook
10. Module 2 : Assignment
11. Module 2 : Knowledge check
12. Module 2 : Feedback & Reflection
1. Module 2B - Presentation: AI Visual Assets & Website Building
2. S3 - 01. ChatGPT Image Generation and Custom GPT Setup
3. S3 - 02. Visual Assets, Logos, Personal Branding and Client Mockups
4. S3 - 03. Cover Images, LinkedIn Banners and ChatGPT Memory
5. S3 - 04. Building Your Website with 10Web AI
6. S3 - 05. Domain Connection, Publishing and Thinkific Access
7. S3 - 06. Summary
8. Module 2B -Quick Recap: AI Visual Assets & Website Building
9. Module 2B - Ebook: AI Visual Assets, Personal Branding & Website Building
10. Module 2B - Knowledge check: AI Visual Assets & Website Building
11. Module 2B - Assignment: Build Your AI Digital Asset Kit
12. Module 2B - Feedback Survey
1. Module 2C - Presentation: GBP, Social Setup & Landing Pages
2. S4 - 01. Website Handover and Module 2 Recap
3. S4 - 02. Google Business Profile – Setup and Strategy
4. S4 - 03. Google Business Profile – Optimization and Review Management
5. S4 - 04. Online Directories_ Social Media Platform Selection and Account Setup
6. S4 - 05. Landing Pages and AI-Powered Web Tools
7. S4 - 06. Summary
8. Module 2C - Ebook: Google Business Profile, Social Setup & Landing Pages
9. Module 2C - Quick Recap: GBP, Social Setup & Landing Pages
10. Module 2C - Knowledge check : GBP, Social Setup & Landing Pages
11. Module 2C - Assignment: Build Your Local Presence & Landing Page Plan
12. Module 2C - Feedback Survey
1. Module 3 - Presentation: AI for Social Media & Content Creation
2. S5 - 01. Landing Pages_ Website Strategy_ and AI Copywriting
3. S5 - 02. Social Media Strategy_ Content Pillars_ and Customer Journey
4. S5 - 03. Social Media Audit and ChatGPT Agent Mode Live Demo
5. S5 - 04. HeyGen_ Platform Selection_ and Google Business Profile
6. S5 - Summary
7. Module 3 - Ebook: AI for Social Media & Content Creation
8. Module 3 Quick Recap: AI for Social Media & Content Creation
9. Module 3 - Knowledge check : AI for Social Media & Content Creation
10. Module 3 - Assignment: Build Your Social Media Content System
11. Module 3 - Feedback Survey
1. Module 4 : Presentation
2. S6 01. Google Business Profile as Social Media
3. S6 02. Prompt Engineering — Weak_ Good and Great Prompts
4. S6 03. Account Architecture — Profiles, Pages and Admin Access
5. S6 04. Social Media Profile Setup and Optimization
6. S6 05. Pillar Cluster SEO and Social Media Integration
7. S6 06. AI Video and Content Tools Demo
8. S6 07. Content Design Principles and Brand Consistency
9. S6 : Summary
10. Module 4 : EBook
11. Module 4 : Quick Recap
12. Module 4 : Knowledge check
13. Module 4 : Assignment
14. Module 4 : Feedback & Reflection
1. Module 5 : Presentation
2. S7 - 01. Audit Framework and Research Workflow
3. S7 - 02. CV Creation with AI Tools
4. S7 - 03. Content Pillars and Content Calendar Strategy
5. S7 - 04. Copywriting Framework and Calendar Workflow Demo
6. S7 - 05. AI Tool Stack_ ChatGPT_ Claude_ Perplexity and Design
7. S7 - 06. Video Creation Tools and Practical Workflows
8. S7 - Summary
9. Module 5 : Quick Recap
10. Module 5 : Knowledge check
11. Module 5 : Assignment
12. Module 5 : Feedback & Reflection
1. Module 6 : Presentation
2. S8 - 01. AI Tools Overview — ChatGPT_ Claude_ Gemini _ Design Tools
3. S8 - 02. Video Creation Tools — HeyGen_ CapCut_ Edits _ Google Vids
4. S8 - 03. Advanced Engines_ Claude MCP Connectors_ Research Tools _ Suno AI
5. S8 - 04. Scheduling Tools_ Poster Strategy _ AEC Framework
6. S8 - 05. Live Content Creation Demo _ Video Editing Workflow
7. S8 - Summary
8. Module 6 - Quick Recap
9. Module 6 : EBook
10. Module 6 - Knowledge Check
11. Module 6 - Assignnment
12. Module 6 - Feedback & Reflection
1. Module 7 : Presentation
2. S9 - 01. Session Intro_ UGC _ Social Proof
3. S9 - 02. Influencer Marketing _ Collaboration Strategies
4. S9 - 03. WhatsApp Business Optimization
5. S9 - 04. Social Media Algorithm _ Growth Strategies.
6. S9 - 05. Introduction to SEO _ AEO
7. S9 - Summary
8. Module 7 : Quick Recap
9. Module 7 : Knowledge check
10. Module 7 Assignment
11. Module 7 Feedback & Reflection
1. Module 7B : Presentation
2. S10 - 01. Digital Marketing Mindset _ The Role of a Marketer
3. S10 - 02. Lead Generation Planning_ The 6-Step Framework
4. S10 - 03. Live Activity_ Building a Lead Generation Plan
5. S10 - 04. AI-Powered Lead Scraping _ Client Outreach Prompting
6. S10 - 05. Summary - SEO Strategy_ Fundamentals_ Pillars _ Pillar-Cluster Method
7. Module 7B Quick Recap
8. Module 7B Knowledge check
9. Module 7B Assignment
10. Module 7B Feedback & Reflection
1. Module 7C : Presentation
2. S11 - 01. Assignment 2B Review _ Session Kickoff
3. S11 - 02. SEO Foundations — The Five Pillars
4. S11 - 03. Off-Page SEO_ Backlinks _ How Search Engines Work
5. S11 - 04. Keyword Research in Practice _ Search Intent Game
6. S11 - 05. Summary -- AI-Powered SEO Workflow _ Session Wrap-Up
7. Module 7C: Quick Recap
8. Module 7C : Knowledge check
9. Module 7C : Assignment
10. Module 7C : Feedback & Reflection
1. Module 8 : Presentation
2. S12 - 01. Session Recap and Keyword Strategy Introduction
3. S12 - 02. Pillar Cluster Keyword Mapping and AI Workflow
4. S12 - 03. Content Ecosystem_ Social Media_ Ads and Full Workflow
5. S12 - 04. On-Page SEO_ Technical SEO and Internal Linking
6. S12 - 05. AEO_ Answer Engine Optimization and Session Wrap-Up
7. S12 - Summary
8. Module 8 : Quick Recap
9. Module 8 : Knowledge Check
10. Module 8 : Assignment
11. Module 8 : Feedback & Reflection
1. Module 8B : Presentation
2. S13- 01. SEO Foundations Recap — Search Intent_ Keywords _ On-Page SEO
3. S13- 02. Technical SEO_ Internal Linking _ Local SEO
4. S13- 03. E-E-A-T_ SEO Mistakes _ AEO Fundamentals
5. S13- 04. AEO Strategy _ Pillar-Cluster Content Planning
6. S13- 05. Hands-On Demo — AI Content Workflow with ChatGPT _ HeyGen
7. S13- 06. Summary
8. Module 8B Quick Recap
9. Module 8B Knowledge check
10. Module 8B Assignment
11. Module 8B : Feedback & Reflection
1. Module 9 : Presentation
2. S14 - 01. Session Recap and Shock Value Hook
3. S14 - 02. AI Tools — Cloud vs. Local Systems and ChatGPT Image Update
4. S14 - 03. AI-Powered Ads — Planning_ Goal Setting and Competitive Audit
5. S14 - 04. Winning Ad Structure_ Campaign Execution and Case Studies
6. S14 - 05. Summary --Google Ads vs. Meta Ads — Key Differences and Platform Strategy
7. Module 9 Quick Recap
8. Module 9 : Knowledge check
9. Module 9 Assignment
10. Module 9 : Feedback & Reflection
1. Module 9B : Presentation
2. S15 -01 .Google Ads Fundamentals: Campaign Types, Keywords & Optimization Strategies
3. S15 - 02. AI-Powered Ad Planning
4. S15 - 03. Competitive Audit _ AI Research Tools
5. S15 - 04. Keyword Types_ Negative Keywords _ Search Terms
6. S15 - 05. Google Ads Types_ Bidding _ Budget Strategy
7. S15- 06. Google Ads Types_ Bidding _ Budget Strategy
8. S15 - Summary
9. Module 9B : Quick Recap
10. Module 9B : Knowledge check
11. Module 9B : Assignment
12. Module 9B : Feedback & Reflection
1. Module 10 : Presentation
2. S16 - 01. Google Ads Foundations_ Bidding_ Budget _ Auction System
3. S16 - 02. Google Ads Account Setup _ KPIs Dashboard Walkthrough
4. S16 - 03. Google Ads Billing_ Payments_ Campaign _ Auction Insights
5. S16 - 04. Google Ads Billing_ Payments_ Campaign _ Auction Insights
6. S16 - 05. Setting Up a Google Ads Campaign with ChatGPT
7. S16 - 06. Setting Up a Google Ads Campaign with ChatGPT
8. S16 - 07. Meta Ads_ Strategy_ Setup _ Business Suite
9. S16 - Summary
10. Module 10 : Quick Recap
11. Module 10 : Knowledge check
12. Module 10 : Assignment
13. Module 10 : Feedback & Reflection

About this course

Free
184 lessons
39.5 hours of video content
20 Live Hours
8 Modules
CPD Accredited

What You'll Learn

8 modules designed to make you a confident, AI-powered marketer

Use AI tools to plan, create, and optimise marketing campaigns
Run smarter paid ads on Meta and Google using AI targeting and automation
Generate high-quality content at scale using AI writing and design tools
Analyse campaign performance and make data-driven decisions with AI
Build custom GPTs and AI workflows tailored to your business
Apply ethical AI practices and stay ahead of future marketing trends
Master SEO strategy with AI-powered keyword research and content planning
Automate repetitive marketing tasks and save hours every week

Why This Course

Everything you need to know before you enroll

20 Live Hours

8 instructor-led live sessions delivered via Zoom — not pre-recorded videos
CPD Accredited

Officially accredited by DAIDU Academy, CPD Provider No. 50952
Small Cohort

Limited seats per batch to ensure personal attention and better learning outcomes
UAE & Global Focus

Built specifically for marketers in the UAE and GCC, with global frameworks that apply worldwide

Frequently Asked Questions

Everything you need to know before enrolling

Is this course live or pre-recorded?

This is a fully live program delivered via Zoom. All sessions are instructor-led with real-time interaction. Recordings are made available after each session.
Do I need prior marketing experience to join?

No. The course is designed for both beginners and working marketers. Whether you're just starting out or looking to upgrade your skills with AI, this course is built for you.
What is CPD accreditation and why does it matter?

CPD stands for Continuing Professional Development. Our accreditation (Provider No. 50952) means the course meets internationally recognised standards for professional training — valuable for your CV and career.
How do I get my certificate?

Upon completing the course, WhatsApp us at 050 258 6294 to confirm your completion. Your digital completion certificate will be issued within 2–3 business days.
How can I enroll or get more information?

Click the Enroll Now button above or WhatsApp us directly at 050 258 6294. We're happy to answer any questions before you commit.

Ready to future-proof your marketing career?

Join the next cohort of DAIDU Academy's AI-Powered Digital Marketing course — CPD accredited, live, and built for real results.

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