Course curriculum

8 live modules · 20 hours · CPD-accredited

    1. 01 - Welcome, Introduction & Module Overview

    2. 02 - Digital Marketing, SEO, SEM & Google Ads

    3. 03 - Social Media, AEO & Personal Branding

    4. 04 - Introduction to AI & How AI Changes Marketing

    5. 05 - Prompting, ChatGPT, Audit Framework & Q&A

    6. Module 1 Presentation Slides

    7. Module 1 eBook – Foundations, Strategy, Audit & AI Marketing Guide

    8. Module 1 Practice Task: Digital Marketing Audit

    9. Module 1 Quiz: Foundations, Strategy & Research

    10. Before You Move to Module 2 Checklist

    11. Module 1 Feedback Survey

    1. Module 2 Overview – Brand & Digital Asset Creation

    2. S3 - 01. Digital Presence & Why It Matters

    3. S3 - 02. Logo Design with AI

    4. S3 - 03. Brand Guidelines & Company Profile

    5. S3 - 04. AI Presentation Tools & Digital Assets

    6. S3 - 05. Website Building with AI

    7. Module 2 Presentation Slides – Brand & Digital Asset Creation

    8. Module 2 eBook – Brand, Website, GMB & Digital Presence Guide

    9. Module 2 Knowledge Check – Brand & Digital Asset Creation

    10. Module 2 Assignment – Build Your Brand Identity Starter Kit

    11. Module 2 Feedback Survey

    1. S3 - 01. Website Foundations, Sitemap, ChatGPT Strategy and 10Web Website Creation

    2. S3 - 02. Domain, Publishing and Website Editing

    3. S3 - 03. Google Business Profile Setup and Local Visibility

    4. S3 - 04. Social Media Profile Setup, Branding, Bio and Highlights

    5. S3 - 05. Landing Pages vs Websites and Building Landing Pages with AI

    6. S3 - 06. Copywriting Frameworks, Responsive Design and Hosting

    7. Module 2B Presentation: Website, Google Business Profile & Landing Pages with AI

    8. Module 2B Ebook: Build Your Digital Presence with AI

    9. Module 2B Knowledge Check: Website, GBP & Landing Pages

    10. Module 2B Practical Assignment: Build a Website, GBP and Landing Page Plan

    11. Module 2B Key Takeaways & Next Steps

    12. Module 2B Feedback & Reflection

    1. S4 - 01 - Social Media Strategy & Audit Framework

    2. S4 -02 - Platform Strategy, Content Types & Account Setup

    3. S4 - 03 - Content Calendar, Copywriting & Audience Personas

    4. S4 - 04 - AI Tools for Video & Poster Creation

    5. S4 - 05 - Session 4 Summary & Key Takeaways

    6. Module 3 Presentation – AI for Social Media & Content Creation

    7. Module 3 Ebook – AI for Social Media & Content Creation

    8. Module 3 Summary – Key Takeaways

    9. Module 3 Quiz – AI for Social Media & Content Creation

    10. Module 3 Assignment – Create Your Social Media Content System

    11. Module 3 Reflection Survey – AI for Social Media & Content Creation

    1. M3B - Presentation: AI Video Creation, Product Visuals & Social Media Tools

    2. S5 - 01. AI Poster Creation and Content Strategy

    3. S5 - 02. Video Creation with HeyGen and AI Avatars

    4. S5 - 03. NotebookLM, CapCut, and Captions AI

    5. S5 - 04. UGC, Influencer Marketing, and WhatsApp Business

    6. S5 - 05. Algorithm, Content Repurposing, and SEO Preview

    7. S5 - Summary

    8. S5 - Summary

    9. M3B - Ebook: AI Video Creation, Product Visuals & Social Media Tools

    10. M3B - Quick Recap: AI Video Creation & Social Media Tools

    11. M3B - Quiz: AI Video Creation & Social Media Tools

    12. M3B - Assignment: Create Your AI Poster & Video Content Workflow

    13. M3B - Feedback Survey

    1. M3D - Presentation: SEO/AEO Foundations & Keyword Strategy

    2. S6 - Section 01. SEO Foundations and Keyword Strategy

    3. S6 - Section 02. On Page SEO and Technical SEO

    4. S6 - Section 03. Local SEO, Content Strategy and AEO

    5. S6 - Summary

    6. M3D - Ebook: Social Media Wrap-Up, SEO/AEO Foundations & Keyword Strategy

    7. M3D - Quick Recap: SEO/AEO Foundations & Keyword Strategy

    8. M3D - Quiz: SEO/AEO Foundations & Keyword Strategy

    9. M3D - Assignment: Build Your SEO/AEO Keyword Strategy

    10. M3D - Feedback Survey

About this course

  • $1,999.00
  • 116 lessons
  • 25 hours of video content
  • 20 Live Hours
  • 8 Modules
  • CPD Accredited

What You'll Learn

8 modules designed to make you a confident, AI-powered marketer

  • Use AI tools to plan, create, and optimise marketing campaigns

  • Run smarter paid ads on Meta and Google using AI targeting and automation

  • Generate high-quality content at scale using AI writing and design tools

  • Analyse campaign performance and make data-driven decisions with AI

  • Build custom GPTs and AI workflows tailored to your business

  • Apply ethical AI practices and stay ahead of future marketing trends

  • Master SEO strategy with AI-powered keyword research and content planning

  • Automate repetitive marketing tasks and save hours every week

Why This Course

Everything you need to know before you enroll

  • 20 Live Hours

    8 instructor-led live sessions delivered via Zoom — not pre-recorded videos

  • CPD Accredited

    Officially accredited by DAIDU Academy, CPD Provider No. 50952

  • Small Cohort

    Limited seats per batch to ensure personal attention and better learning outcomes

  • UAE & Global Focus

    Built specifically for marketers in the UAE and GCC, with global frameworks that apply worldwide

Frequently Asked Questions

Everything you need to know before enrolling

  • Is this course live or pre-recorded?

    This is a fully live program delivered via Zoom. All sessions are instructor-led with real-time interaction. Recordings are made available after each session.

  • Do I need prior marketing experience to join?

    No. The course is designed for both beginners and working marketers. Whether you're just starting out or looking to upgrade your skills with AI, this course is built for you.

  • What is CPD accreditation and why does it matter?

    CPD stands for Continuing Professional Development. Our accreditation (Provider No. 50952) means the course meets internationally recognised standards for professional training — valuable for your CV and career.

  • How do I get my certificate?

    Upon completing the course, WhatsApp us at 050 258 6294 to confirm your completion. Your digital completion certificate will be issued within 2–3 business days.

  • How can I enroll or get more information?

    Click the Enroll Now button above or WhatsApp us directly at 050 258 6294. We're happy to answer any questions before you commit.

Ready to future-proof your marketing career?

Join the next cohort of DAIDU Academy's AI-Powered Digital Marketing course — CPD accredited, live, and built for real results.